PARTNER EXPERIENCE

Partner performance is critical to company’s growth. But partners have trouble getting work done.

To give partners the support they need to close deals and grow their business, VMware provides them with training, programs, marketing kits, financing solutions, deal management systems, and much more, through several portals.
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PARTNER PORTALS

Dispersed interactions over disjointed and archaic experiences were proving harmful to VMware long term goal of of providing greater satisfaction among partners, leading to increased revenue and sales.

Despite their great value to partners, VMware’s portals were daunting to first-time visitors. Without any introduction, it was often easy to get lost in an ocean of features and content, leaving their potentiasl unexplored. As a result engagement levels had plenty of room for improvement.
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DESIGN THINKING

Our role required us to put on our design thinking hats, among many.

The number of portals, massive material and resources on VMware’s Partner network required a fine-grained targeted approach.

The portals had to be positioned to specific job roles both with partners and within the organization, in order to help partners truly understand what they could gain from it.
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SALES GAMIFICATION

We were tasked with creating experiences to increase sales through optimizing and motivating people’s feelings, making tasks a fun.

We introduced sales gamification, tasks presented as a game rather than a chore positively reinforce sales and becomes more appealing and a driver for increased engagement and motivation.
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PARTNER NETWORK

The VMware Partner Network is customized for organizations that sell, build, develop, or provide training on VMware products and solutions.
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DESIGN SYSTEM

We worked with a hybrid team of designers and engineers as an end-to-end team across the organization to define the interaction standards, design patterns and guidelines for crossdomain product teams.

We helped develop VMware's brand and design system to improve partner and business workflows.
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VMWARE, INC.

VMware is a global leader in cloud infrastructure and digital workspace technology and accelerates digital transformation for evolving IT environments.

Partner are responsible for 80% of VMware’s revenue utilizing various platforms, products and services to drive billions of dollars in business for the company.

We revamped VMWare's entire digital experience and brand identity to ensure all partner touch points with company positively reinforced the brand user experience, resulting in a more cohesive and coherent relationship.

  • Brand Identity, Design System, Product Design, UI/UX Design, Visual Design, Interaction Design, Sales Gamification, Iconography
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